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2012, McDonald's and a Healthy Legacy

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Is the planned legacy of a healthier and more active nation compatible with the appointment of McDonald's as the Official Restaurant of the Games? This case study considers the arguments for and against sponsorship of the Games by a fast food chain when the problems of obesity and unhealthy lifestyles are increasing in the UK and other countries.

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AuthorsElesa Zehndorfer
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CopyrightCopyright JISC and Oxford Brookes University
LicenceThese materials are available for copying, use and re-use under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England and Wales Licence

This collection synthesises outputs from the JISC Learner Experiences of e-Learning programme. For more information see the project webpage.jisc logo

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