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The Cost of Covering the 2012 Games

Description

Media coverage of Olympic and Paralympic Games is an increasingly important aspect of the IOC's commercial interests and this case study assesses the IOC's approach to issuing broadcasting rights, in this case, to the BBC, as it faces planned budget cuts of 20%.

Resources

* The Cost of media coverage of London 2012.docx (184.81KB)

Details

AuthorsElesa Zehndorfer
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CopyrightCopyright JISC and Oxford Brookes University
LicenceThese materials are available for copying, use and re-use under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England and Wales Licence

This collection synthesises outputs from the JISC Learner Experiences of e-Learning programme. For more information see the project webpage.jisc logo

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