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2012 - Legacies for learning
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IMAGE & BRANDING: Computer Generate…
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IMAGE & BRANDING: Computer Generated Smurfs
Description
The new London 2012 mascots, unveiled in May 2010, represented the work of 18 long months and the involvement of 40 focus groups, and were the subject of much excitement and anticipation. However, immediately after their unveiling, they were met with strong criticism, mirroring the type of response voiced when the London 2012 logo was unveiled in 2007 at a cost of £400,000.
Resources
DS 30 Image and Branding of 2012.doc
(347.5KB)
PDF
DS 30 Image and Branding of 2012.pdf
(586.82KB)
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Authors
Dr Elesa Argent
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application/msword
application/pdf
Publication date
--
Copyright
Copyright JISC and Oxford Brookes University
Licence
These materials are available for copying, use and re-use under the
Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England and Wales Licence
This collection synthesises outputs from the JISC Learner Experiences of e-Learning programme. For more information see
the project webpage.
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Unknown user
Collection:
2012 - Legacies for learning
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Status: Live
Views (since Sept 2022): 105
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