These guides are aimed at Oxford Brookes Sociology students and will help you use library resources for Sociology assignments and research.
…re that are then statistically analysed using SPSS and PROCESS macro for SPSS to deduce important relationships and critical business and marketing implications. Findings: Results from the detailed analysis indicate that all the three factors significantly contribute towards the customer-based brand equity of fortified food brands in a positive way, with the impact from willingness to pay being the highest, peer influence being the next highest and the health labels being the last. It is also revealed that the effect from the health labels is mediated by peer influence with a positive correlation. Moreover, a critical marketing implication has been uncovered from this study that suggests that the entire packaging mix (pack colours, pictures, brand name, health labels) of a fortified food brand contributes towards consumer decision making as opposed to only health labels as a standalone factor. Key Words: Fortified foods, functional foods, willingness to pay, Reference Intake, peer influence, health labels, C…
…were analysed and processed using NVivo10 and SPSS 23.0. The findings suggested that the main determinants of online shopping were reliability and trustworthiness, branding, security and price. However, the main limitation was access to payment methods. There was also evidence of cultural and technological barriers. However, it was recommended that further research be conducted in this area.
…ampling technique. The data were examined via SPSS 21.0 and AMOS 22. In the company of some limitations, the variables have significance to explain the outcomes of the overall model. In contrast, the results have shown that Myanmar female consumers have positive attitudes towards global cosmetics brands in Myanmar. The manipulation of the variables has plenty of implications for both academic and managerial perspectives.
…ducted involving a sample of 481 respondents. SPSS was used to analyse the data and test the proposed relationships, while SmartPLS was used to examine the robustness of our results. Findings. Results showed that confidence benefits, special treatment benefits and brand credibility had a significant and positive impact on customer satisfaction and commitment, with brand credibility appearing as the most influential factor leading to customer satisfaction and commitment, and ultimately CLV. Furthermore, research reveals an insignificant relationship between functional quality, technical quality and customer satisfaction. Practical implications. Services' providers seeking to increase CLV need to build strong and sustainable relationships with their customers. Originality/value. This study incorporates a set of crucial customer relationship management strategies that could be universally applied to enhance customers benefits and business performance. This is also the first study of its kind conducted in the…
…a sample of 503 respondents. The authors used SPSS to test the constructs’ relationships and analyse the data. SmartPLS was used to test the hypotheses. Findings. In contrast to previous studies, not all dimensions of brand experiences and relational benefits had a significant and positive influence on relationship marketing outcomes (satisfaction, trust and commitment). On the other hand, results demonstrated that SQ had a significant and positive influence on relationship marketing outcomes. Furthermore, research reveals that satisfaction, trust and commitment significantly and positively influenced CLV. Practical implications. Those FFRs that seek to enhance CLV should build solid and sustainable bonds with their customers. This paper concludes by stating its implications, its limitations and the opportunities available for future research. Originality/value. This study, which is unique in the Middle East, includes essential strategies for managing customer relationship that can be universally applied t…
…nducted using models 6 and 8 of PROCESS Macro SPSS. The results indicated that unethical leadership contributed to unethical pro-family behavior through direct and sequential mediating effects of emotional exhaustion and unethical pro-organizational behavior. Empirical evidence also confirmed that moral awareness moderated the relationship between unethical leadership and unethical pro-organizational behavior. In contrast, its moderating effect on the relationship between unethical leadership and unethical pro-family behavior was insignificant. This study offers new insights into our understanding of unethical leadership and its consequences in the hospitality industry.
…nents was analysed via Pearson Correlation in SPSS. The investigation demonstrated a relationship between the attitudes components. It showed that the consumers’ attitudes towards H&M Designer collaboration are somewhat negative. There is a high knowledge about the Designer collaborations, but minimal purchase intentions. A lot of the consumers feel the collections are too expensive, and in some cases quite odd. However, the consumers seem to like to concept, but consumers´ struggle to match the expensive prices and H&M.
… measurement of data collected, version 21 of SPSS software will be used to complete the analysis and test the hypotheses. The main findings of the study confirm that Saudi consumer attitude toward the purchase of luxury motorcars is strong. In addition, consumer responses of their cognition and the intention underlying their behaviour have a stronger attitude in comparison to consumer affection responses. Moreover, the variable of consumer income group has a significant effect on Saudi consumer intentions with respect to the purchase of luxury motorcars. It is acknowledged from the findings that cognition has a significant role in the intentions that underpin consumer behaviour. Therefore, luxury motorcars are able to induce and elicit affection from Saudi consumers and create objective consumers of luxury motorcars to increase in the long term.
…udents. The data was then processed using IBM SPSS Statistics and the automated data processing service provided by the online survey tool. The study found that 73% of the university students in Finland and 76% in the United Kingdom perceive that they are willing to pay more for ethical products. A majority of the respondents in both countries regarded ethicalness of brands important to them while they were making purchase decisions. Humanitarian and environmental reasons in both countries were considered to a considerably high extent to influence on university students purchase decisions. In addition, charity was considered important in the United Kingdom. In both countries high price and weak availability of ethical products were considered as the most important reasons preventing ethical purchases. The respondents in both countries were to the highest extent concerned about ethicalness of food. Finnish respondents regarded