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Reconciling Cadburys and Olympic Sponsorship

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The problems of the childhood obesity epidemic in the UK are juxtaposed with the official sponsorship of the 2012 Games (as Official Treat Provider) by Cadburys, whose products are associated with very high sugar and fat contents. Questions are asked about the ethics of such sponsorship.

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AuthorsElesa Zehndorfer
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CopyrightCopyright JISC and Oxford Brookes University
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