Reconciling Cadburys and Olympic Sponsorship

Description

The problems of the childhood obesity epidemic in the UK are juxtaposed with the official sponsorship of the 2012 Games (as Official Treat Provider) by Cadburys, whose products are associated with very high sugar and fat contents. Questions are asked about the ethics of such sponsorship.

Details

AuthorsElesa Zehndorfer
File format
Publication date--
CopyrightCopyright JISC and Oxford Brookes University
LicenceThese materials are available for copying, use and re-use under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England and Wales Licence

This collection synthesises outputs from the JISC Learner Experiences of e-Learning programme. For more information see the project webpage.jisc logo

Details