The Cost of Covering the 2012 Games

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Media coverage of Olympic and Paralympic Games is an increasingly important aspect of the IOC's commercial interests and this case study assesses the IOC's approach to issuing broadcasting rights, in this case, to the BBC, as it faces planned budget cuts of 20%.

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AuthorsElesa Zehndorfer
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CopyrightCopyright JISC and Oxford Brookes University
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This collection synthesises outputs from the JISC Learner Experiences of e-Learning programme. For more information see the project webpage.jisc logo

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