The advent of social media (SC) has revolutionized the tourism sector. This study present the importance of SC in draw the tourism industry, and the decision-making steps of tourists. To analyse user-generated content, influences, and reviews across different platforms. Social media is a visual-centric environment, with different sites like Instagram, Face book, Twitter, etc. Each site also showed images and videos of the destinations and delivered the inspirational desires among the travellers. Therefore, this study aims to the credibility of social media, and consider different factors like user engagement, and influencers. It also suggests that positive social media also leads to increased destination popularity. While negative reviews can deter potential visitors. The research also highlights the importance of interactive and real-time engagement between the tourism sectors. To understand the dynamics of social media influence, the tourism industry is also important and better to evolve the preferences of modern travellers. However, it also drives tourism development and sustainability.
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UMRIGAR, RAHI
Rights Holders: UMRIGAR, RAHI
Oxford School of Hospitality Management
MSc Hospitality, Event and Tourism Management
2024
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