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The Olympic Games: Twenty-First Century challenges as a global Media Event

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The age of the television introduced us to the media event. Media events are a unique media genre that results when televsion's visual and narrative power taps intopublic facination with a story that transcends daily experence.

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Authors Routledge
Kancy K. Rivenburgh
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CopyrightCopyright JISC and Oxford Brookes University
LicenceThese materials are available for copying, use and re-use under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England and Wales Licence

This collection synthesises outputs from the JISC Learner Experiences of e-Learning programme. For more information see the project webpage.jisc logo

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