The relationship between consumer social media participation brand engagement and brand loyalty: a study of beauty and personal care industry in Hong Kong.

Li, Wing Yin

Postgraduate Dissertation

The relationship between consumer social media participation brand engagement and brand loyalty: a study of beauty and personal care industry in Hong Kong.

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Authors

Li, Wing Yin

Contributors

Supervisors: Williams, Lindsay

Oxford Brookes departments

Oxford Brookes Business School

Degree programme

MSc Marketing and Brand Management

Year

2017

Details

Collection: Dissertations and Final Projects
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