Journal Article


Why, where, and with whom? : Understanding the set and setting influencing the consumption of NoLo beverages

Abstract

Background: Production and use of no- and low-alcohol (NoLo) beverages has increased globally in recent years. Using data from a large international sample of people who drink alcohol, this study aimed to investigate patterns of NoLo drink consumption. Methods: The study utilised data from the 2022 Global Drug Survey (GDS). We used cross-tabulation and multiple correspondence analysis to understand usage patterns and identify key groupings. Results: Of the 15,686 participants reporting NoLo use, most (59%) reported drinking NoLo products less than monthly. Frequent NoLo consumption was more prevalent in relaxed environments (92%) compared to team environments (27%) and party settings (49%), with a significant relationship between heavy alcohol drinking prevalence and increased likelihood of engaging in NoLo alcohol consumption. Conclusions: We uncovered nuanced preferences for NoLo drinks driven by cultural, consumption, and economic factors. Heavy alcohol drinking and an increased likelihood of NoLo consumption is suggestive of a growing acceptance of NoLo beverages as substitutes for alcoholic beverages perhaps, for example, as a response to avoiding experiences of embarrassment due to drunkenness in particular social settings. This suggests a need for further research into public health policies promoting NoLo options to mitigate alcohol-related problems.

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Authors

Piatkowski, Timothy
Patel, Maharshi
Puljević, Cheneal
Davies, Emma L.
Barratt, Monica J.
Winstock, Adam R.
Ferris, Jason A.

Oxford Brookes departments

Department of Psychology, Health and Professional Development

Dates

Year of publication: 2024
Date of RADAR deposit: 2024-07-02


Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License


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