Journal Article

Mobilising identity and culture in experience co-creation and venue operation

Abstract

This paper examines the multiple ways in which notions of identity and associated cultural values are entangled in the management and operation of commercial hospitality spaces. The paper reviews literature on experience, identity and hospitality operations management within the experience paradigm and argues that existing work provides limited insights into how identities are ‘experientialised’ within hospitality venues. Empirical data are used to demonstrate how management and consumers mobilise direct and associative references to identity. The paper conceptualises the processes involved in venue operation through the notion of inducement, and it discusses the spatial, material, performative and representational practices in the creation of hospitality experiences.

Attached files

Authors

Lugosi, Peter

Oxford Brookes departments

Oxford School of Hospitality Management
Oxford Brookes Business School

Dates

Year of publication: 2013
Date of RADAR deposit: 2020-09-30

---

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

---

Related resources

This RADAR resource is the Accepted Manuscript of Mobilising identity and culture in experience co-creation and venue operation