Journal Article

Kinks in the hosepipe: A case study of managing gender equality in an SME


Purpose: This paper explores the real life examples made by a single SME to address organisational inequalities and develop a more inclusive culture. Design / Approach: This paper considers the approach taken by Punter Southall Aspire to manage their gender balance through a case study of documents, policies, and interviews. Findings: There is still plenty of work to do, but the multiple actions taken by the leadership have been positive, well-received, and importantly progressive. By taking a focused approach to manage gender equality within an SME, the outcome has been far reaching. Originality / Value: By showcasing the leadership and positive action within a single SME we hope other organisations are able to take inspiration to make their own changes.

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Saieva, Gillian
Smith, Simon M.
Butler, Steve

Oxford Brookes departments

Oxford Brookes Business School


Year of publication: 2022
Date of RADAR deposit: 2022-04-04

Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

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