An empirical study based on the examination of 5048 photos uploaded by1100 female users of the dating application happn reveals that women are adopting an inside-out and inside-in passive activism attitude with regards to event related products/services to protest against the glass-ceiling situation they are facing in the events industry. The study also suggests that future research should look at other industries to see if the results can be generalised.
Séraphin, Hugues
Oxford Brookes Business School
Year of publication: 2023Date of RADAR deposit: 2023-07-27
All rights reserved.