The purpose of this study was to investigate the contemporary issue of conscientious consumption behaviours of millennials. Millennials are often defined as the “generation born between 1980 and 1995” (PWC, 2013). The topic of millennials and their consumption behaviours is interesting for marketers. As millennials continue to age, they come into the height of their careers and spending ability (Nielsen, 2014). Millennials are becoming our future leaders and will make up 75% of the workforce by 2025 (Schawbel, 2013).
Bower, Charles
Supervisors: Williams, L
Faculty of Business
Year: 2017
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