Commercialisation of the Games

Description

Commercialisation can be defined as ‘the act of commercializing something; involving something in commerce’. Sport has become increasingly commercialised, particularly over the last two decades, leading to explosive growth in the sports marketing, sponsorship, sports tourism and consultancy sectors.

Details

Authors Elesa Argent
File formatapplication/msword
application/pdf
Publication date--
CopyrightCopyright JISC and Oxford Brookes University
LicenceThese materials are available for copying, use and re-use under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England and Wales Licence

This collection synthesises outputs from the JISC Learner Experiences of e-Learning programme. For more information see the project webpage.jisc logo

Details