Journal Article

Determinants of canal boat tour participant behaviours: An explanatory mixed-method approach

Abstract

Drawing on cumulative prospect theory (CPT), we measured the risk and motivational factors involved in “canal boat tours” and used these to test conceptual models to predict canal boat tour participant’s behavioural intentions in France. Data were collected using face-to-face questionnaire surveys and subjected to rigorous analysis. In-depth interviews provided deeper insight into participants’ post-purchase behaviour. Assessment of the study results using two key features of CPT – diminishing sensitivity and risk aversion – confirmed that this theory can explain how risk and motivational factors interact to drive canal boat tour participants’ post-purchase behaviours.

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Authors

Mehran, Javaneh
Olya, Hossein G.T.
Han Heesup
Kapuscinski, Grzegorz

Oxford Brookes departments

Oxford School of Hospitality Management

Dates

Year of publication: 2020
Date of RADAR deposit: 2020-02-21

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

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Related resources

This RADAR resource is the Accepted Manuscript of Determinants of canal boat tour participant behaviours: An explanatory mixed-method approach