Journal Article

The importance of traveller self-presentation in ecotourism


To effectively evaluate the performance of the tourism industry in terms of sustainability, it is important to understand how consumers self-present with regard to sustainable development and practices. This study presents a covert methodological approach to achieve this endeavour. The study reveals that despite the concept of ‘ecofeminism’ feminising ‘nature’, when it comes to tourism or leisure activities, women do not primarily self-present through ecotourism. By using a dating app as a data collection platform, this study is offering an innovative way to explore the topic of self-presentation, as this is a key concept in research on dating apps Additionally, because dating apps access the personal life of individuals, it offers an opportunity to fully investigate the role and importance (attitude behaviour gap) of nature as part of women’s leisure activities


Séraphin, Hugues
Cripps, Karen
Smith, Simon

Oxford Brookes departments

Oxford Brookes Business School


Year of publication: 2023
Date of RADAR deposit: 2023-07-17

Related resources

This RADAR resource is the Accepted Manuscript of The importance of traveller self-presentation in ecotourism


  • Owner: Joseph Ripp
  • Collection: Outputs
  • Version: 1 (show all)
  • Status: Live
  • Views (since Sept 2022): 104