IMAGE & BRANDING: Computer Generated Smurfs


The new London 2012 mascots, unveiled in May 2010, represented the work of 18 long months and the involvement of 40 focus groups, and were the subject of much excitement and anticipation. However, immediately after their unveiling, they were met with strong criticism, mirroring the type of response voiced when the London 2012 logo was unveiled in 2007 at a cost of £400,000.


Authors Elesa Argent
File formatapplication/msword
Publication date--
CopyrightCopyright JISC and Oxford Brookes University
LicenceThese materials are available for copying, use and re-use under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England and Wales Licence

This collection synthesises outputs from the JISC Learner Experiences of e-Learning programme. For more information see the project webpage.jisc logo