Magazine publishing industry is going through a transformation as digital technology is changing the traditional publishing operations and delivery models. Digital publishing is changing everything; the structure of the industry itself is is changing as some components of the value chain gets eliminated, for example, middle men. The relationships between authors, publishers and readers are getting redefined and the traditional business model of publishing is changing. This research focuses on how new and existing digital publishing companies use operations strategy and technology to create and sustain competitive advantage. This kind of transition means that new and existing publishers have to formulate and adopt new strategies and business models to exploit the opportunities of a new market, stay competitive, improve performance and get readers’ attention and loyalty as digital magazine consumption is growing, with 25 million issues delivered in 2012 and 120,000 every day according to Magazine Media Factbook 2012/2013. This research focuses on operations strategies in digital publishing firms. Insights on the review of past literatures regarding consumer behaviour and celebrity endorsement have been discussed; the main theories and concepts have also been thoroughly explained. Research methodology that will enable the successful execution of the research has been carefully structured; the qualitative research method of telephone interview with editors and publishers of digital magazines who have explained how they operate and formulate strategies in a digital have been adopted. The study provides interesting insights on operations strategies in digital magazine publishing. It is quite enlightening and fascinating to see how the readers, subscribers and disruptive digital technologies influence and affect operations.
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Ijezie, Kenechukwu Ikenna
MSc Business Management
2014
Published by Oxford Brookes UniversityAll rights reserved