London 2012: How We Won the Bid

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‘‘To make an Olympic champion it takes eight Olympic finalists. To make Olympic finalists, it takes 80 Olympians. To make 80 Olympians it takes 202 national champions, to make national champions it takes thousands of athletes. To make athletes it takes millions of children around the world to be inspired to choose sport.’ So began Sebastian Coe, the Chief Executive of the London 2012 bid team, in his opening statement to the IOC Commission in Singapore on July 6th, 2005.

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Authors Elesa Argent
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