Dark visitor attractions are the physical manifestations of dark tourism. Although comprising a range of built, natural and cultural places, this paper emphasises their identification and classification. Addressing the need for balance between content delivery and commercial activities, this paper explores interpretation as both a means for classification and a challenge for operational management. It also presents an overview of the different interpretation approaches in order to demonstrate how DVAs differ by reasons of interpretation, regardless of their inherent characteristics. Finally, this paper emphasises the importance of creating engaging experiences through the acceptance and adoption of technological innovations.
Wyatt, Brianna
Department of Marketing
Year of publication: 2022Date of RADAR deposit: 2021-02-24
“All rights reserved. This is a draft chapter. The final version is available in Encyclopedia of tourism management and marketing / edited by Dimitrios Buhalis, published in 2022, Edward Elgar Publishing Ltd, https://doi.org/10.4337/9781800377486. The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.”