Conference Paper

To share, curate or sell : three pathways of using data in open innovation

Abstract

The open data market size is estimated at €184 billion and is forecast to reach between €199.51 and €334.21 billion in 2025. Although the data volumes are increasing, the literature is still far from understanding the role of data in open innovation. This study asks: how can companies use data in open innovation? We interviewed 25 professionals in business transformation, data science, and domain experts in animal health to answer this question. First, we provide evidence of the role of data in open innovation for extracting value. Second, we theorize how data in inbound and outbound open innovation can be shared, curated, or sold. The study is limited by the selection of a highly regulated animal health industry and welcomes further research to confirm or extend its findings.

Attached files

Authors

Kazantsev, Nikolai
Gheres, Cristian
Zwiegelaar, Jeremy
Maull, Roger
Brown, Alan W.
Vorley, Tim

Oxford Brookes departments

Oxford Brookes Business School

Dates

Year of publication: 2023
Date of RADAR deposit: 2024-08-14

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

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Related resources

This RADAR resource is the Accepted Manuscript of To Share, Curate or Sell: Three Pathways of Using Data in Open Innovation