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Mega Events: How 2012 led to 2017


An important factor in successful bidding for large events is a track record, and the winning of the bid for the 2012 Games, undoubtedly, contributed to London being awarded the 2017 World Athletics Championships. This case study explores the contrasting examples of London and Doha in bidding for such events.


AuthorsElesa Zehndorfer
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CopyrightCopyright JISC and Oxford Brookes University
LicenceThese materials are available for copying, use and re-use under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England and Wales Licence

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