Find adspend data in WARC

Description

A short video with instructions on using the WARC database to find data on the amount of money spent on advertising in different countries and media formats.

Links to resources

Teaching subject area

Business, Management, Marketing

Date produced

2018

Faculty or department

Directorate of Learning Resources\Library

Graduate attributes

Digital and information literacy

Copyright

copyright Oxford Brookes University, except where indicated in the item description

Details

  • Owner: Isabel Virgo
  • Collaborators: Heidi Smithson, Deborah Lenihan
  • Collection: OER
  • Version: 1 (show all)
  • Status: Live