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Commercialisation of the Games

Description

Commercialisation can be defined as ‘the act of commercializing something; involving something in commerce’. Sport has become increasingly commercialised, particularly over the last two decades, leading to explosive growth in the sports marketing, sponsorship, sports tourism and consultancy sectors.

Resources

* DS 18 Commercialisation of the Games.doc (147KB)* PDF DS 18 Commercialisation of the Games.pdf (542.75KB)

Details

AuthorsDr Elesa Argent
File formatapplication/msword
application/pdf
Publication date--
CopyrightCopyright JISC and Oxford Brookes University
LicenceThese materials are available for copying, use and re-use under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England and Wales Licence

This collection synthesises outputs from the JISC Learner Experiences of e-Learning programme. For more information see the project webpage.jisc logo

Details