Conference Poster

Are millennial's purchasing decisions affected by brand influence and their approach towards conscientious consumption?

Abstract

Purpose: To add to existing Millennial consumer research, in the field of conscientious consumption (CC). Specifically towards the role of brand Influence and CC approach, and impact on purchasing decisions.

Attachments

Authors

Osborne , Chloe

Contributors

Supervisors: Williams, L

Oxford Brookes departments

Faculty of Business

Dates

Year: 2017

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© The Author(s)
Published by Oxford Brookes University

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

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