Journal Article

Purchased, modified, created: consumer voices in experience gifts

Abstract

Gift-giving behaviour is an established topic in consumer research, but little is known about the phenomenon of experiences as gifts. Experience companies are only part of the market; hospitality, tourism, leisure and entertainment providers also have the potential to offer such gifts. Using real-life consumer accounts, this research explores the behaviour associated with purchased, modified and created experience gifts. The findings show that consumers act as adaptors and competitors as well as purchasers, make specific use of information technology and use 'donor resources' to convey meaning in ways unappreciated by industry in this wider portrayal of the experience gift sector.

Attached files

Authors

Clarke, J

Oxford Brookes departments

Faculty of Business\Business School

Dates

Year of publication: 2009
Date of RADAR deposit: 2012-02-16

---

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

---

Related resources

This RADAR resource is the Accepted Manuscript of Purchased, modified, created: consumer voices in experience gifts