Book Chapter

Managing ethics online


The purpose of this chapter is to contribute to the understanding and practice of managing ethics when coaching in digital environments. In contrast to earlier writings, where the focus has been cast on issues such as artificial intelligence, we place emphasis on the relational perspective, to explore ethical issues for managing ethics in these digital online environments. Given the limited research available in this area, the chapter is informed by findings from research conducted with coaches and coach supervisors as part of the work for this chapter. The organization of our discussion is framed around the following areas: the ethics of preparation, the ethics of process, the ethics of relations, and the ethics of diversity and inclusion in a global context.

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Hawley, Rachel
Turner, Eve
Iordanou, Ioanna

Oxford Brookes departments

Department of Business and Management


Year of publication: [in press]
Date of RADAR deposit: 2023-12-13

Related resources

This RADAR resource is Part of The Digital and AI Coaches' Handbook The Complete Guide to the Use of Online, AI and Technology in Coaching [ISBN: 9781032431901] / edited By Jonathan Passmore, Sandra J. Diller, Sam Isaacson, Maximilian Brantl (Routedge, [publication expected June 2024]).


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