Purpose. The aim of this study is to explore the concept of operational excellence (OPEX) in the context of African businesses. It seeks to identify the main themes, topics and trends within the OPEX discourse and to uncover emerging areas and potential directions for future research. By emphasizing the unique challenges and opportunities in African markets, this study aims to broaden the understanding of OPEX and its applicability in diverse business environments. Design/methodology/approach. This study adopts a mixed-methods approach, combining qualitative and quantitative analyses. Using topic modeling and text analytics, the study examines a range of scholarly literature and social media content. The methodology involves a meticulous extraction and analysis of data from peer-reviewed journals, alongside an exploration of themes emerging from social media, blogs and forums. This approach allows for a comprehensive understanding of OPEX trends in both academic and practical contexts. Findings. The study reveals that OPEX in African businesses is intricately linked with innovation, strategic leadership, cultural dynamics, global market integration and data analytics. Key findings include the importance of integrating cultural understanding into operational strategies, the role of adaptive leadership in navigating the African market and the necessity of aligning operational processes with global trends, innovations and data-driven insights. The research also highlights the unique challenges African firms face, such as balancing local and global business practices, leveraging cultural diversity for competitive advantage and harnessing the power of data analytics for OPEX. Originality/value. This research contributes original insights into the understanding of OPEX in African business contexts, an area that has been relatively under-explored in existing literature. It offers a novel perspective by integrating academic and practical viewpoints, thereby providing a more holistic understanding of OPEX. The findings have significant implications for both business leaders and researchers, offering strategic directions for firms operating in or with African markets and suggesting new avenues for academic inquiry in the field of OPEX.
Kharub, ManjeetSony, Michael Gupta, HimanshuMcDermott, Olivia
Oxford Brookes Business School
Year of publication: 2024Date of RADAR deposit: 2024-12-16