The purpose of this study is to investigate Generation-Y and their preferences when looking for employment. The Chartered Institute of Personal and Development (CIPD) (2015) [1] state that Generation-Y is born between 1979 and 1999. Currently, Generation-Y is made up of students and professionals, of whom are in the early years of their career (Alsop, 2008 [2]). The future graduates, who are apart of Generation-Y, are an interesting demographic within the UK. They were the first to be introduced to the rise in tuition fees, which increased from £3,290 to £9,000 per year (Coughlan, 2010 [3]). The rise in fees was introduced for the 2012/13 cohort; this resulted in a sharp decrease of 6% for enrolments between 2011/12 and 2012/13 (Higher Education Statistics Agency, 2016 [4]). This causes them to be an interesting demographic to focus on within Generation-Y.
Davison, Eleanor
Supervisors: Matthews, S
Faculty of Business
Year: 2016
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