Drawing on research conducted in Australia and the United Kingdom, this paper addresses two questions: first, how is parenting and childcare provision performed within restaurants, cafes and pubs; and second, how are different aspects of hospitality provision entangled with parent, carer and children’s experiences? The findings show how gestures of hospitality, particularly service interactions that are tailored to meet the specialist needs of these consumers, can create positive emotions and encourage customer loyalty. Furthermore, the data show the importance of recognising children as sovereign consumers. We conclude that responding directly to children’s needs can augment their experiences and hence, those of their carers and other patrons. The paper identifies a number of implications for management practice and several avenues for future research.
Lugosi, PRobinson, RGolubovskaya, MFoley, L
Faculty of Business\Oxford School of Hospitality and Management
Year of publication: 2016Date of RADAR deposit: 2017-01-13