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The Olympic Programme (TOPS)

Description

The acronym ‘TOP’ stands for ‘The Olympic Programme’. TOP, created in 1985, was established to maximise opportunities for generation of sponsorship revenue for the IOC, whilst at the same time reducing the substantial number of major corporate sponsors that had previously been involved with the Games to approximately seventy participating organisations. Corporate sponsors are all multi-national corporations that are global leaders in their respective industry.

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AuthorsDr Elesa Argent
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