This dissertation investigates "Ethical Hacking" as a concept and activity. People who use hacking expertise, knowledge, and methods within permissible, permitted practises are known as ethical hackers, and they work as hackers. The main objectives of ethical hacking in the banking and financial industries are client pleasure and heightened trust in the business, which leads to customer retention. Customers who used traditional banking methods felt less trust from banks regarding the privacy of their personal information. But as technology developed and more people used credit cards, online banking, online payments, and other services, people's confidence in banks started to grow. The purpose of this study is to ascertain whether or not consumers are satisfied with the ethical hacking practises employed by the banking sector and whether or not banks attempt to notify consumers about these practises in order to safeguard their personal information. Customer satisfaction is the KING of criterion to judge any b…
With its emphasis on achieving fabric efficiency, the Passivhaus standard has been considered a suitable fit for Local Authorities re-engaging in housebuilding programs, as it can assist councils’ net zero ambitions while offering financial and health benefits for residents. Despite these synergies, however, uptake of the standard has not been widespread, with only a small number of authorities completing Passivhaus developments to date. This study sought to understand how councils can embed the Passivhaus standard within new development, by firstly identifying the main barriers inhibiting the standard’s widespread usage, before exploring the extent to which these obstacles were overcome by a sample of authorities that have delivered Passivhaus schemes. The first aim was addressed through a short questionnaire, while the second was achieved through three case studies based on semi-structured interviews with senior managers within their respective authorities’ housing development teams. While the questionnaire…
This study focuses on the complex relationship between user-generated content (UGC) and consumer behaviour when shopping online. This study aims to use a mixed methods approach to assess the reliability of measurement scales regarding the impact of UGC on purchasing, its impact on perception, trust and dependence on UGC, and moderating factors related to demographic variables. The study begins with the finding that an initial reliability analysis identified concerns regarding negatively correlated survey items related to employment status and social media use. However, after recording, Cronbach’s alpha showed a slight improvement and internal consistency reached an acceptable level. This suggests that, on average, participants experience some influence of UGC on their purchase intentions. Analysis of the two-point scale revealed questionable internal consistency reliability. This study recommends item refinement to improve correlations and reduce measurement errors and recognizes the need for further optimiza…
The world is rapidly becoming urbanised, with the boom hitting Europe in particular, with 74% of the population already living within urban regions in 2018 (United Nations, p.01) and following the urbanisation trends witnessed globally. This boom in urbanisation however brings with it a plethora of challenges specifically in relation to global climate change, with climate risks exacerbating vulnerability of urban dwellers. Focus on research thus far have surrounded the physical characteristics that increase a cities vulnerability to climate change, with limited focus on the socio- economic factors that ultimately significantly increase vulnerability to the impact of climate change. To understand the extent of socio-spatial vulnerability to climate change, the study aimed to establish which factors were the most critical in influencing this social vulnerability as well as how the vulnerability varied spatially in wards and temporally within Liverpool between 2011 and 2021. Underpinned by the capabilities appro…
Urban agriculture (UA) holds significant importance in addressing the multifaceted challenges posed by rapid urbanisation, including food security, environmental sustainability, and social well-being. Despite its potential benefits, these practices is often not incorporated into urban planning processes. The purpose of this dissertation is to contribute to filling this gap by identifying and analysing the necessary factors for urban planning to incorporate urban agriculture in cities in order to add social, environmental, and economic value to the built environment, improving this way, its contribution to sustainable development. The document is based on a literature review of articles and case studies on sustainability, food security, resilience of urban sectors, and agriculture. A theoretical framework was developed with the seven barriers identified, including land access, funding and costs, institutional support, local food systems, technical support, skills and knowledge, difficulty in community engageme…
To humour or not to humour? Brands today are contemplating this very question when creating and sharing branded content. Increasingly in the Web 2.0 era of social media, online memes that portray humorous cultural tropes are used to communicate between users. Typically used by general social media users, marketing managers are jumping on the meme bandwagon to promote their company. When utilising this strategy, the memetic branded content can closely mimic that of user-generate content, thus almost going unnoticed and being perceived more positively than traditional interruption advertising. Since the aspect of meme marketing and its influence on brand attitudes has been seldom researched, this exploratory netnographic report aimed to uncover how memes can influence positive brand attitudes – using Ryanair as a case study. The evidence indicated towards a typology of five meme classifications that Ryanair utilise within their marketing efforts: political, customer clapbacks, sport, pop culture and parody. The…
The main aim of this research piece is to assess the question of whether TikTok is a good platform for music promotion. In order to do this, for this piece of qualitative research a number of 8 participants—who are regular users of TikTok—have been interviewed. The interview, which consisted of 23 questions, was informed by the Uses and Gratifications Theory. This theoretical model, which sees a close connection between the use of a given tool and the need of its user to obtain one or several gratifications from such use, allows one to obtain a good understanding of the behaviour of consumers (which is essential if the conclusions are to be of any use to marketers). The 8 participants interviewed are all Generation Z individuals (that is, all were born between 1995 and 2010). The reasons are that TikTok is a relatively new social media platform and that individuals of that generation are the ones who are most exposed to social media. The analysis of the interviews shows that virtually all of the participants …
This dissertation explores the possible effects of introducing Indian and Nepalese legal methods of regulating protective laws of gender and sexuality into the Bangladeshi jurisdiction. This matter will be investigated in detail with the viability and effect of legal transplantation by taking into account the cultural context, legal frameworks of India, Nepal and possibly inserting it into the jurisdictions of Bangladesh. The opinions of experts and academics, the institutional capacity in Bangladesh and the human rights of the LGBT+ community will be discussed vividly in this dissertation. Lastly, this dissertation will see if legal transplantations are a viable strategy for Bangladesh.
This paper investigates the economic performance along with the environmental effects for the performance of an integrated hybrid photovoltaic solar- assisted heat pump system to cover the domestic hot water and heating demands in the UK households. The case study building is located in Beckenham, United Kingdom and revolves around a three bedroom semi- detached house with four occupants. The hyping concerns over climate change and energy sustainability poses the must of an efficient and renewable solution starting from the micro level- residential setting. The system thus will be replacing the existing gas fired combi boiler, to be powered with an Air Source Heat Pump (ASHP) used for the DHW and SH needs of the house, which is further powered with the electricity produced by the array of PV panels fit on the east facing roof. The study employs a quantitative analysis approach utilising the energy simulation models along with economic analysis of the ASHP-PV system and the heat pumps are also compared on the …
Aim of The Research: The primary objective of this project is to investigate the impact of colour on Gen Z's attitudes towards brand personality in the UK. This research has been conducted to evaluate the impact of colours on the identity of brands and to discover the most effective shades for different brand personalities amongst Gen Z in the UK. The main goal of this research is to examine how colours influence Gen Z consumer behaviour in the UK. Research Methodology: For this research, primary data collection method has been used to evaluate the different perspectives of the Gen Z in regards with the colours. A survey of total 81 respondents has been conducted to gather data to get the knowledge about their views, decisions, and feedback on their goods and services. In this research, the quantitative research design has been chosen as the data has been collected with the help of a survey strategy. The findings have been presented by providing different types of graphs and diagrams which were generated wi…