This paper explores the value of coaching in organisations. Assessing the impact of coaching through typical effectiveness measures may identify measurable outcomes, but risks missing the contribution of intangible and unplanned outcomes. Using grounded theory methodology, this qualitative study amalgamated perspectives on the value of coaching from 29 employees comprising coachees, line managers and organisational decision-makers across public and private sector organisations. The findings suggest that intangible personal outcomes of coaching could be playing a pivotal role in helping organisations achieve their people strategies, in particular leadership development and employee engagement.