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Olympic Sponsorship


This resource guide traces the development of Olympic sponsors in recent decades, particularly from the 1984 Los Angeles Games, and considers the changing nature of sponsors and sponsorship and the consequent issues. The resource guide presents an annotated bibliography of market research reports and IOC documents, academic journal articles and texts.


AuthorsElesa Zehndorfer
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CopyrightCopyright JISC and Oxford Brookes University
LicenceThese materials are available for copying, use and re-use under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England and Wales Licence

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