Journal Article


Love, custom & consumption: Valentine’s Day in England c. 1660-1830

Abstract

This article represents the first dedicated study of Valentine’s Day in England over the long eighteenth century. It argues that the years from c. 1660 to 1830 were central to the refashioning of the celebration as a modern ritual. During this shift, older customs such as lotteries were superseded by new traditions such as the exchange of valentine cards, with the commercialisation of festivities fuelling a consequent boom in homemade cards. By charting how a folk tradition evolved with the rise of consumer society, the article illuminates how commercial culture can augment, challenge – and ultimately change – material practices of love.

Attached files

Authors

Holloway, Sally

Oxford Brookes departments

Department of History, Philosophy and Culture

Dates

Year of publication: 2019
Date of RADAR deposit: 2019-07-17


Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License


Related resources

This RADAR resource is the Accepted Manuscript of Love, custom & consumption: Valentine’s Day in England c. 1660–1830

Details

  • Owner: Joseph Ripp
  • Collection: Outputs
  • Version: 1 (show all)
  • Status: Live
  • Views (since Sept 2022): 170