Conference Paper


The implementation of AI technology on banks interactions creating differentiated customer offerings

Abstract

There is a pressing need to research Artificial Intelligence (AI) applications and the mechanisms by which value is produced and captured (Astrom et al, 2022), driven by the nature of competition within markets, and consequently consumer’s behaviours have changed owing to the emergence and diffusion of the digital transformation technologies (Verhoef et al, 2021). It is more widely accepted that technology and banking are being used on digital devices. Inevitably because of the rise and popularity of digital banking and the transformation, there is burgeoning demand to understand how Artificial intelligence is affecting the way that the value is being created for banks to serve customers with more innovative digital tools.



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Embargo end: 2024-12-12

Authors

Dana, Nathan
Zwiegelaar, Jeremy

Oxford Brookes departments

Oxford Brookes Business School

Dates

Year of publication: 2023
Date of RADAR deposit: 2024-03-13



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