Journal Article


Constructing a smart destination framework: A destination marketing organization perspective

Abstract

Smart destinations have emerged as a means of integrating physical and technological infrastructure to create seamless experiences for tourists and to improve the quality of life for residents. However, the operationalization of the smart destination concept, and especially the roles and functions of Destination Marketing Organizations (DMOs), remain poorly understood. This study uses interviews with experts in destination marketing, place management and technology, alongside analysis of Destination Marketing Systems (DMSs) to identify how DMOs can lead and facilitate the development and effective governance of smart innovations. The data are used to examine several key themes including: the potential for a ‘smart vision’ of the destination; the contributions of DMO leadership in smart destination strategies; the functions and utility of DMSs; the involvement of key destination stakeholders; and the supporting pillars of information technology infrastructure, sustainability, livability, and governance as the foundations for smart destination development. The article concludes by providing a conceptual framework that can help to comprehend and evaluate both the components of smart destinations and the roles of DMOs in their implementation and management.



The fulltext files of this resource are currently embargoed.
Embargo end: 2023-01-07

Authors

Sorokina, Ekaterina
Wang, Youcheng
Fyall, Alan
Lugosi, Peter
Torres, Edwin
Jung, Timothy

Oxford Brookes departments

Oxford Brookes Business School

Dates

Year of publication: 2022
Date of RADAR deposit: 2022-01-17


Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License


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This RADAR resource is the Accepted Manuscript of Constructing a smart destination framework: A destination marketing organization perspective

Details

  • Owner: Daniel Croft
  • Collection: Outputs
  • Version: 1 (show all)
  • Status: Live