Based on the literature regarding the mundane and the extraordinary, this study aims to understand the importance of the mundane in visitor experience. Mixed methods, namely, GPS tracking and questionnaires, were used. The results from a time usage analysis reveal that visitors spend nearly 26% of their time engaged in mundane activities (hospitality facility and transport activities). Based on a sequence alignment analysis, three behaviour patterns are identified: behaviour patterns in hospitality facilities, in attractions, and in a combination of both. These patterns reflect the visitors’ different levels of spatial engagement with the park, and this engagement subsequently contributes to the visitors’ evaluation of the park layout, visitor crowds, facilities and waiting times.
Ji, Kate Mingjie Zhao YingWang JiamingHuang Xiaoting
Oxford School of Hospitality Management
Year of publication: 2021Date of RADAR deposit: 2021-05-11